Reexamination of Determinants

2 page summary based on this format outline on the marketing article below Research Articles


Research Problem,Research Theory,Methodology,Hypotheses

Instruments ,Sample ,Findings ,Implications,Future Research

A Reexamination of the Determinants of Customer Satisfaction – Spreng, Richard A, Mackenzie, Scott B, Olshavsky, Richard W.  Journal  of Marketing , Chicago: July 1996. Vol. 60, Iss. 3;  p. 15 – 33